Author Archives: Mike Brown

Getting Nothing but Social Media Static

Back in the day, before cable, satellite, HD and giant screens, watching TV wasn’t the same experience. It was subject to poor picture quality, interference from outside signals, and frequent static all viewed on small screens and requiring an antenna to get decent reception even from a local TV station. For as much as we’ve advanced in technology, consider the ...

Read More »

10 Ways to Make Your Social Media Strategy Come Alive

If you’ve been a Brainzooming reader for any length of time, you’ve seen discussion about Jay Conrad Levinson’s guerrilla marketing strategies. We frequently adapt his standard guerrilla marketing approach to help businesses customize their marketing implementation toolkits. This allows them to take best advantage of low incremental cost resources available to them. Relative to social media strategy, we’ve modified and ...

Read More »

Innovation versus Innovative

I’ve been thinking lately about differences between the words “innovation” and “innovative,” not so much in the dictionary sense though. More about what the two words suggest to people – where they overlap and where they are different. For me, innovation implies something process-oriented, structured, and clearly intent on creating something markedly new and different from what existed before. Innovative ...

Read More »

Innovation and the Value of Brainstorming

You’ll occasionally see an article or blog post questioning the value of brainstorming as a tool to generate and improve the quality of innovative ideas. One criticism usually stems from the “poor” efficiency of brainstorming, since many ideas are generated which never get developed. This misconception is fostered by “rules” shared at the start of most brainstorming exercises stating “every ...

Read More »

20 Strategies for Solo Social Media Success

A recent post highlighted strategies for creating an informal social media team within your organization to help carry out social media strategy. Debra Feldman was nice enough to tweet a link but gave it the frown emoticon for not being applicable to solopreneurs. I promised to create a comparable list for individuals in business for themselves. Hopefully, these twenty strategies, ...

Read More »

Innovation Perspectives – Collaborative Innovation Efforts

This is the fifth of several ‘Innovation Perspectives‘ articles we will publish this week from multiple authors to get different perspectives on ‘How should firms collaborate with customers and/or value chain partners to co-create new products and services?’. Here is the next perspective in the series: by Mike Brown Questioning Your Collaborative Innovation Efforts For various reasons, more companies are ...

Read More »

7 Extreme Creativity Lessons from 'Cake Boss'

In the midst of a dreary day, we watched the Cake Boss marathon on TLC last Sunday. The show was fun and illustrated all kinds of extreme creativity ideas: 1. Shatter conventional definitions – The show is about cakes. But until Sunday, it never occurred to me a cake could be made from rice crispie treats, wood, screws, and PVC ...

Read More »

Taking the NO out of InNOvation

10 NO’s Blocking Business Innovation by Mike Brown From experience and ongoing research, there are fairly common situations Blocking Business Innovation across companies. No business has all of them, but the presence of just a couple of them will scuttle the most modest dreams of bringing new possibilities to life to benefit others. None of these NO’s are insurmountable, so ...

Read More »

15 Ideas to Make Your DIY Social Media More Successful

Introducing a coordinated, vibrant social media effort into an organization depends on more than an “official” group creating content. Ideally multiple and varied people throughout an organization are functioning almost as beat reporters and sharing their individual perspectives on topics relevant to targeted audiences. How do you get do-it-yourself (DIY) social media support from people already contending with more than ...

Read More »

Constraining the Possibilities

Working on a client project last week, an unusual constraint was placed on the project. The marketing lead for the multimedia presentation dictated there be no narration on the 3 to 5 minute piece. As each creative team member pointed out how narration would be such a help in getting the message across, he would reiterate his statement, “That’s great. ...

Read More »