Author Archives: Mike Brown

Mobile + Social = The Future

What does an increasingly connected, socially networked, world mean for brands wanting to take strategic advantage of the opportunities it presents? That was the topic for Matt Anthony, CEO of Kansas City-based digital marketing agency VML in his keynote presentation at the Greater Kansas City Chamber of Commerce Innovation Conference. Supporting the assertion about the world being tremendously connected (especially ...

Read More »

Win Business from Competitors by Being a Nuisance

A Competitive Strategy Exercise by Mike Brown A tenacious competitor can seem as daunting as a summer heat wave which won’t break for anything. If that describes your competitive strategy position, it can be difficult to devise an innovative strategy to win new business from a tough competitor. There is a creative way to swat back a competitor, however, which ...

Read More »

Innovation Perspectives – Identifying Early Stage Innovation

This is the first of several ‘Innovation Perspectives‘ articles we will publish this week from multiple authors to get different perspectives on ‘How should firms identify innovation opportunities and predict market potential at very early stages and in new areas (“green fields”) and ambiguous environments?’. Here is the initial perspective in the series: 8 Ideas for Better Identifying & Forecasting ...

Read More »

25 Ways to Break Creativity Blocks

Creative blocks are maddening, but having a readily available strategy to get your creativity back when one happens turns it from crippling to a mere nuisance. Here are 25 creativity strategies to get your Brainzooming when you’ve hit a creative block. Pick as many strategies as you need to get your creativity going again: Switch to a Bare Wall – ...

Read More »

Six Social Media Metrics You Should Be Tracking

When thinking about your social media strategy, you should be planning for six important metrics. What are the six? There are three different levels of social media participation and two different types of metrics. Put them in a 3 x 2 metrics, and you get six. Here’s the rundown on the three social media engagement aspects to measure: Activity – ...

Read More »

A Creative Partnership in Disarray?

Best to Let it Be by Mike Brown Bloomberg Businessweek featured a pitiful review of the book “You Never Give Me Your Money: The Beatles after the Breakup,” by Peter Doggett in a recent issue. The theme of the rather tortured review (and one can assume of the book) was whether something could have been done to keep the The ...

Read More »

One Reason Communications Are Difficult

The other day, I described a conference call I’d been on as “interesting.” By “interesting,” I really meant “completely whacked out that the client didn’t understand why we were doing what we were doing which was exactly what they had asked us to do.” It struck me just how versatile a word “interesting” really is. I use it a lot ...

Read More »

Make Your Competitor’s Strategy Decisions for Them

I was meeting with the relatively new CEO of a client recently to analyze the company’s marketing strategy. Discussing an area where our client has used one strategy and its primary competitor has taken completely the opposite strategy, the CEO said he’s skeptical of any business value his company thinks it’s getting from the effort. The reason? Because the competitor ...

Read More »

Innovation Perspectives – Turnaround Innovation

This is the fourth of several ‘Innovation Perspectives‘ articles we will publish this week from multiple authors to get different perspectives on ‘What are three specific actions that a non-innovative company can take to become more innovative?’. Here is the next perspective in the series: Three Real Lessons (plus One) for Turnaround Innovation by Mike Brown What three specific things ...

Read More »