Author Archives: Mike Brown

Don’t Let Fear of Change Block Innovation

The question came up during a recent innovation training session about how to deal with the fear of change which can cripple efforts to introduce innovative business ideas into an organization. One of the best ways to conquer this innovation roadblock is the widespread understanding and belief that an organization’s current path will be much worse without innovation. Think an ...

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26 Keys to Success in Social Media (or Dating)

There’s a slide in my standard social media strategy presentation showing a young couple looking lovingly at one another. Okay, actually only the girl is looking lovingly. The boy’s face looks as if he’s brimming with ulterior motives! The image is there to remind organizations considering social media that their strategies can’t resemble the teenage boy’s apparent dating strategy if ...

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3 Perspectives You Need for Strategic Business Success

It’s the time of year when companies turn attention to strategic and annual business planning. Several times while speaking in the past few weeks on “Taking the NO Out of Business InNOvation,” I’ve been asked: “Who should participate in successful planning efforts?” My answer is always the same: You need to have three types of people involved for successful strategic ...

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3 Powerful Words You Should Be Using Everyday

Our pastor, Fr. Don Cullen, was teaching an adult religious education class recently, talking about lessons learned in more than three decades of religious life. One lesson was when a child hands you a picture he or she has made, starts to tell you about it, and then looks for your reaction, the correct thing to say is, “Tell me ...

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Working With Market Research Data

What to Leave In? What to Leave Out? by Mike Brown We met with a client to think through a strategy to protect its organization’s market research knowledge. Protecting its market understanding was especially important since its market research analysis staff shrunk dramatically the last few years with no replacements planned any time soon. As with many companies, this one ...

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The Courts Decide

Co-Creation Experiences Are Integral to Brands by Mike Brown This is for all those business people who still operate under the mistaken belief brand strategy is simply about logos, colors, and design. A recent court decision has to be a rude awakening – at least in the area covered by the 9th U.S. Circuit Court of Appeals – where watching ...

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Grounding Creativity in Sound Strategy

Do you have a false sense of your own creativity? I see a lot of business people who do, and they can easily cripple themselves and their organizations because of it. A false sense of creativity happens when you’re constantly trying new approaches (thus feeling all tingly and creative) when you’ve yet to answer the basic strategy question, “What matters?” ...

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Google's Zero Moment of Truth

The Google Perspective on a Strategic Customer Engagement Concept by Mike Brown Last Wednesday, I attended the Kansas City Business Marketing Association lunch for a presentation by Ashley Kuhnmuench of Google on the “B2B Buyer at Zero Moment of Truth (ZMOT).” It’s a Google-defined characterization of what happens before a customer comes in direct contact with your brand. Since it’s ...

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Patience – Strategic Advantage or Disadvantage?

One surprise for me about social media is Foursquare has made be more patient. Not really PATIENT, mind you, but more patient than I usually am while waiting at retail stores. Instead of being my usual impatient self while cooling my heels in a non-moving checkout line, I’m now usually pre-occupied with checking in on Foursquare. That personal change got ...

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