Author Archives: Mike Brown

Southwest Airlines Social Media Strategy

Lessons for All Organizations by Mike Brown Southwest Airlines Communication Specialist Laurel Moffat spoke on the airline’s successful social media strategy at a January 25 Kansas City American Marketing Association lunch event. While the presentation was overly heavy on how many fans and followers Southwest Airlines has, underneath, there were many beneficial insights and lessons only a brand experienced in ...

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Creative Thinking Exercises for Successful Groups

Creative thinking exercises suited for a historically successful group was the topic last week when I spoke to the Johnson County Sertoma. Thanks to an invitation from Marty Fahncke, president of the non-profit organization, it was an opportunity to speak with them as they consider a significant new service project and fund raising strategies to support it. The inspiration for ...

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Social Media Policy – Whats and Whens Behind Your Guidelines

Does your organization have a defined social media policy? The mechanics behind creating a social media policy are an area where we’ve collaborated with Nate Riggs, President and Lead Strategist of Social Business Strategies, to develop strategic thinking exercises to identify key social media-related issues. These are essentially the do’s and don’ts to be considered in defining a social media ...

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13 Tips to Maximize Your Social Media Productivity

It’s pretty common knowledge that implementing an effective social media strategy takes time. That makes tips on how to maximize your social media productivity, such as those shared by Todd Schnick, co-founder of #Innochat, on his strategy for allocating your time very valuable. Todd’s recommendation was to divide your social media participation time into thirds, with 1/3 of your time ...

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Making Magic Happen

Magic happens through: Creativity Misdirection Showmanship Engaging storytelling Illusion Magic also happens through: Discipline Planning Rehearsal Process Repetition Magic happens through exploring big ideas with a whole brain approach! When you do that well, it’s magic!!! Don’t miss an article (2,050+) – Subscribe to our RSS feed and join our Continuous Innovation group! Mike Brown is an award-winning innovator in ...

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Wiggle Words – Use Them Wisely

Draft Interim Current Version High-Level Rough Illustrative Mock-up Prototype Simulation Rough Draft Possible Top-line Peek Early Look Preview Highlights Working Draft Summary Advanced Copy Potential These are all “wiggle words.” They’re words which get used when what you’re supposed to have delivered isn’t quite there yet. That may be intentional, i.e. you really are providing an early peek in advance ...

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5 Ways to Avoid Creative Blocks on Your Projects

You may be handed a project or report and asked to work within a structure someone else has designed. Sometimes it works wonderfully. Often times though, it can lead to a creative block as you spend more time trying to figure out the format than making progress toward the effort’s objective. When you find yourself in one of these situations, ...

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16 Tactics for Building an Audience via Social Media

This Thanksgiving weekend’s post springs from something I’m thankful for: two recent social media strategy training presentations for non-profit organizations. Based on incredible turnouts for both social media training presentations, non-profit social media strategy must be a hot topic! One question from both sessions was how to attract a follower base for your non-profit organization. These sixteen ideas across three ...

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