Author Archives: Mike Brown

Seth Godin on What’s Now and What You Can Do About It

When seeing a music superstar in concert you hope for a greatest hits performance covering their best recordings. You really hope the hits sound something like the original songs. You realize some songs you wanted to hear won’t get played. And nobody’s surprised when the artist beats a hasty retreat for the door at the performance’s conclusion. Why should it ...

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Google's Zero Moment of Truth – 7 Key Steps

Opening the BMA Unleash conference on Thursday, Jim Lecinski, Managing Director at Google, addressed the work Google is doing on the Zero Moment of Truth (ZMOT) which was covered here last summer based on a Kansas City Business Marketing Association luncheon talk. Lecinski positioned ZMOT as a new marketing thought model, introducing an equally, if not more important, moment of ...

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13 Warning Signs Your Organization Isn't Ready for Social Media

This list of warning signs your organization’s culture isn’t ready for social media isn’t comprehensive, and I’m not offering a model today for organizing these issues or a prescription for solving them. But based on challenges we’re seeing in developing and implementing social media strategy (let alone getting social media to take hold), seeing any of these warning signs (or ...

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Innovating When Personal Creativity is Uncomfortable

Is your mission to make everybody comfortable with their personal creativity? I’ll admit this generalization of my favorite CreativeBloc question is in my words, not the attendee’s. His questions (“How do you make Becky more comfortable? Should we try to make a Mike Brown out of a Becky?”) relate to a story about a person (not her real name) frequently ...

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Managing Clients Who Love Their Creative Ideas

My comment on sometimes working toward a creative objective without letting others know what’s happening, triggered this more specific CreativeBloc question about successfully managing a client (and the client’s ego) when they love their own creative ideas. While the question isn’t specific, I’m figuring it’s referencing when there are issues with an idea’s quality, efficacy, implementation, etc. Absent fundamental issues, ...

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Enhancing Innovation in a Small Organization

How do you start enhancing innovation in a small organization? The keynote training presentation I did for CreativeBloc was on “Taking the NO Out of Business InNOvation,” with its ideas on how to counteract ten innovation barriers. Each time I present this topic, the audience picks the barriers most relevant to their organizations for us to discuss. In that way, ...

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7 Ways to Borrow Creative Ideas with a Clear Conscience

Is it really okay to borrow creative ideas? I talk and write often about borrowing ideas as a source for creative instigation. One CreativeBloc question wondered about this strategy, saying borrowing a creative idea doesn’t feel like creativity and doing it can weigh on one’s conscience. The attendee asked for some clarification. First of all, it’s not as if I ...

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Protecting Creativity When it is Not Valued

When creativity isn’t appreciated in your organization culture, what can you do if changing jobs isn’t an option? I told the recent CreativeBloc audience that if anyone worked in a place that didn’t value creativity and innovative ideas from its own people, it was best to get out; thus, this CreativeBloc question arose. Honestly, unless you’re an indentured servant where ...

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10 Ways to Be Creative Like a Kid

I was in Cedar Rapids, IA recently to be a keynote speaker at CreativeBloc 2011. It’s a wonderful opportunity to speak about both dealing with organizational innovation barriers and personal creative blocks. One way for adults to attack creative blocks or improve your creativity in general is to revert to doing what kids – who are often at the creative ...

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15 Reasons Conventional Wisdom Inhibits Innovation

Conventional wisdom permeates the common no’s standing in the way of innovation. That’s just reason one why conventional wisdom blows. Here are 14 other reasons conventional wisdom inhibits innovation: It’s based on past experiences which could have nothing to do with today. It shoots down different ideas out of hand. It provides an excuse to not try changing the status ...

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