Author Archives: Kevin Roberts

Creating Priceless Value

by Kevin Roberts This week was a biggie – speaking at HSM World Business Forum at Radio City Music Hall in New York. I was onstage immediately before George Lucas, and as much as I would have loved to stay, I had the week from hell with speeches and meetings over the following three days in Miami, Washington DC, and ...

Read More »

Live Coverage of the World Business Forum

We will be bringing you live coverage on Twitter of the World Business Forum today and tomorrow (October 6-7, 2009) from the Radio City Music Hall in New York City. Here is a partial list of the amazing speaker lineup: PRESIDENT BILL CLINTON – Embracing our Common Humanity PAUL KRUGMAN – The Future of the Global Economy GEORGE LUCAS – ...

Read More »

Flash Mobs and the Participation Economy

Kevin Roberts will be speaking at the World Business Forum in New York City, October 6-7, 2009. Here is our latest hand-picked article: Source: daylife.com Seven-time Tour de France winner Lance Armstrong (C, black shirt, yellow helmet) rides in Los Angeles’ Griffith Park with local cyclists on September 10, 2009 by Kevin Roberts A couple of weeks ago a few ...

Read More »

Do One Thing

Kevin Roberts will be speaking at the World Business Forum in New York City, October 6-7, 2009. Here is our latest hand-picked article: by Kevin Roberts For change to take real effect, it needs to be personalized. Saatchi & Saatchi S, our sustainability agency, is working with companies to implement nano-practices in the workplace to reduce carbon use. We call ...

Read More »

Funny Things That Humans Do

by Kevin Roberts Biologically speaking, humans are a remarkable, and quirky, species. The New Scientist magazine has published a list of the odd things we do everyday that don’t make a lot of sense. With all the scientific advancement, you’d think we know why we do the funny things we do. But why do we create art, or dream, or ...

Read More »

Challenging from the Edge of the World

by Kevin Roberts I wrote yesterday about the recent YMCA Raise Up N’ Represent in Auckland. In my speech I referenced a startup by three twenty-something guys in Dunedin, a city near the southern tip of New Zealand’s south island. If New Zealand is the Edge of the world, Dunedin is at the Edge of the Edge. And as I’ve ...

Read More »

Save the World – One Action at a Time

Saving water is going to become ever more important as time goes on. If you’re easily offended, skip this one, but it’s really pretty harmless and the ad campaign referenced is targeted at children. by Kevin Roberts A great ad is one that can be understood across borders without the need for subtitles or translation. That’s the case with the ...

Read More »

World Business Forum – Special Offer

The World Business Forum is coming up soon. It will take place October 6-7, 2009 at the Radio City Music Hall in New York City, with an optional Gary Hamel workshop on October 8, 2009. September 25, 2009 is the last day to get the $610 early bird discount. As a special service to my loyal readers I have negotiated ...

Read More »

Rewarding People for Helping the Planet

by Kevin Roberts If guilt is the gift that keeps on giving, here’s an easy way to break its grip. We’re all aware of the things that we can be doing to improve society, the community, the environment – but frequently we don’t get around to activating this desire, usually because it involves sacrifice or getting around some inconvenience. Recycling ...

Read More »