Author Archives: Kevin Roberts

Rational Optimism

How about this for a view of the future? Prosperity spreads, technology progresses, poverty declines, disease retreats, fecundity falls, happiness increases, violence atrophies, freedom grows, knowledge flourishes, the environment improves and wilderness expands. According to scientist and author, Matt Ridley, this is what we can expect from the future based on a reasonable reading of human progress starting with the ...

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Work Out With A Little Help From Your Friends

In the Participation Economy, we’re all connected. Our days are centered around social media, email, text messages, Blackberries, iPhones and e-Readers. Facebook and LinkedIn have become such a big part of our lives that they’re almost irreplaceable. We’re so interconnected, that even the smallest decisions are made by a collective We, rather than the individual. Want to go to a ...

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Television: Part 2 – The Future is Bright

When all else fails, try being good. So starts New York Magazine’s excellent feature this month on why American television is better than it’s been in ages. In a world where American Idol, Survivor and Dancing with the Stars are used to being the center of attention, smaller shows like Mad Men, Breaking Bad, It’s Always Sunny in Philadelphia, and 30 Rock are changing the way Americans look at TV.

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Television: Part 1 – We’re All Screenagers

4 Visionaries Who Saw Far Into The Future And How They Did It

Television is the ultimate connector. I’ve been saying this for a long time. The reason TV is so engaging is because it uses sight, sound and motion to deliver the three keys to a person’s heart – mystery, sensuality and intimacy. Every year the last few decades, trend pieces start popping up in magazines predicting “The death of television,” yet ...

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Animals Can't Drive Utes

I get a lot of interesting things sent to me about Lovemarks, and here is one out of left field. A Masters student in Australia, Bibi Deena Syed sent me over a hardbound thesis … that’s a psychoanalytic study of Lovemarks. Crazy? Psychoanalyzing love? I’ve traveled the world sharing and discussing Lovemarks with thousands of people, and every time I ...

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Faking It Won't Make It

“The hardest thing in the world to fake,” the old saying goes, “is sincerity”. Like all successful and durable one-liners, this pokes at a truth: ultimately, authenticity cannot be mimicked. It’s an observation that resonates increasingly. In marketing and beyond, authenticity can be treated as something of a buzz word and is often cast as a trend (‘2010 is the ...

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Rock Control

I recently got an email from Tom Middleton, a fellow Lancastrian on a mission. He’s auditioning for a television show in England called Rock Control, and he’s using social media as a means of making the cut. I get loads of emails every day from people pitching ideas, but there were a few things that struck me about both Tom ...

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The Twitter Library – For the Record

by Kevin Roberts The US Library of Congress recently announced an agreement with Twitter to create a digital archive of the several billion tweets that have been published on the site since it started life in 2006. The thinking is that this will allow future generations to look back and see what mattered to us, much in the same way ...

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Great Words from Great Women

Clockwise from top left: Helen Keller, Janis Joplin, Estée Lauder, Mary “Mother Jones’ Harris by Kevin Roberts A recent post on happiness included some words from great men. Here are ten women with some wisdom on purpose, courage, and justice: Margaret Mead: “Never doubt that a small group of thoughtful committed citizens can change the world. Indeed, it is the ...

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Fantastically, Brilliantly, Insanely Amazing

by Kevin Roberts One thing about the January 27th launch of the Apple iPad clashing with President Obama’s first State of the Union address was that they both focused on Jobs. And check out the awesome enthusiasm Steve Jobs and his team have for their new baby in this video! A lot of hype and hyped-up criticism have accompanied the ...

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