Author Archives: Kevin Roberts

The Money/Happiness Riddle Solved

What percentage of people believe survey results? Personally, I am skeptical about the proliferation of research purporting to tell us what people think. To me, it is not so much an aid to strategy as a substitute for it. We need to be cautious not to read too much into data when we don’t understand the context or methodology, or ...

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Inspiring the Minds of Children (The Answers)

Last week I posted a couple of homework questions from Lancaster Royal Grammar School’s InspirUS program. If you didn’t get them, don’t feel bad. These problems baffled just about every adult I showed them to. And just think: these are questions for students in grades 3 and 4! In case you don’t remember, here they are again: 1.) What Comes ...

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Inspiring the Minds of Children (Part 1)

I’m a firm believer that early education is among the most important determinants of life success. As a high school dropout (actually, I was expelled), I’m well aware that I’ve beaten the odds by achieving success despite my lack of formal education. And yet, all too often, young people don’t get the instruction and support necessary to help them develop ...

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What's Your Story Pixar?

Among the most effective ways of inspiring love in the hearts of consumers is through storytelling. Stories play an indispensable role in the way we see ourselves. The philosopher Daniel Dennett has written extensively about how the capacity to tell stories is a key source of human consciousness. It’s also what makes humans unique from other animals. According to Dennett ...

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Effects of the Internet on Your Brain

Nicholas Carr’s new book The Shallows has sparked a lively debate over how the Internet affects our brains. Carr believes that twitter feeds and blog posts have rendered us less able to concentrate on involved intellectual tasks like reading novels or watching opera. In fact, many notable thinkers have voiced this concern in recent months. Playwright Tom Stoppard recently lamented ...

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Unlock Your Inner Edison

Aside from patenting over 1,000 ideas in his lifetime, Edison gave birth to the modern ideas-driven organization. As the Time article points out, his Menlo Park “invention factory” was “the forerunner of every business-world creative cockpit, from the Ford engineering center to the Microsoft campus and Google’s Googleplex.”

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What is Pleasure?

What is it about Adidas sneakers that makes me so happy to wear them? Why does New Zealand’s mountainous landscape bring me so much enjoyment? These sound like rhetorical questions, but Yale University psychologist Paul Bloom wants answers. In his new book How Pleasure Works, Bloom takes a crack at explaining the nature of pleasure. Considering the complexity of his ...

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Loyalty Beyond Reason

When it comes to displaying your love for something – person, place, or even product – you can’t get much more extreme and long-lasting than a tattoo. That kind of adoration – a desire for an all-day, every-day tribute on your own body – is clearly Lovemarks territory. In fact, when we launched Lovemarks: The Designers Edition at the Frankfurt ...

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In Praise of Irrationality

As anyone who’s ever cheated on a diet, bought an overpriced meal, or voted in an election can tell you, most of our decisions aren’t rational; they’re emotional. Dan Ariely, a behavioral economist at Duke University, knows this all too well. His new book The Upside of Irrationality, takes a close look at the many factors that motivate irrational decisions. ...

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Tea and Synergy

In order to thrive in a Participation Economy, traditional media outlets like newspapers and magazines will need transformational ideas. Especially when it comes to creating revenue in an age of free content. Of all companies, Starbucks might have happened upon just such an idea. Next month, the coffee giant will begin offering free wi-fi in all of its American locations. ...

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