Author Archives: Kevin Roberts

Happiness Happens Now

I’ve been talking lately about the Age of Now. We’re living in a time of electronic instant everything, constant updates, limitless choices and channels. According to a new paper by Matthew A. Killingsworth and Daniel T. Gilbert just published in the journal Science, there’s a reason why people strive to live in the moment. Simply, it makes us happier. The ...

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Shimon Peres on Leadership

Last month I was in Israel to celebrate the 25th anniversary of BBR Saatchi & Saatchi at the Peres Center for Peace. BBR has been on a tear in recent years, including a recent rebranding campaign for Kosovo entitled The Young Europeans. They’re also behind one of the most ambitious projects to come out of a creative organization: The Impossible ...

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Lovemarks by the Numbers

Over the last decade our understanding of how emotion relates to consumer decision-making has grown enormously. Insights and findings around creating Loyalty Beyond Reason continue to illuminate Lovemarks, most recently from Peter Boatwright and Jonathan Cagan – two professors at Carnegie Mellon University in Pittsburgh. They have released a book with Berrett-Koehler Publishers entitled Built to Love: Creating Products That ...

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The Power of Procrastination

Procrastination is something we are all prone to at one time or another. Case in point: I sat down to write this blog post thirty minutes ago. Before I finally got to writing, I first opened a bottle of wine, flipped through the latest issue of Monocle, and answered some emails. In his review of the new book The Thief ...

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Choosing Optimism

The writer Douglas Coupland, coiner of the phrase GenX, is an ominous kind of guy. In a reverse mirror image, he’s calling himself a “radical pessimist” against my school of “radical optimism.” By radical I’m not just meaning extreme, but consciously applied, as per the Rules for Radicals classic by late veteran activist Saul Alinsky. Coupland’s school of radical pessimism ...

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You Don't Own Your Brand

Gap Inc. recently received a lesson in the power of Lovemarks. Earlier this month, the clothing retailer unveiled a new version of its logo which ditched the classic all-caps blue box emblem that the company had used for over two decades. The company replaced it with a sleeker logo featuring helvetica typeface and a small floating blue square. According to ...

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Do Many Things

On the issue of sustainability, I’ve adopted the “Do One Thing” strategy. Pick a practice that makes your life better and helps sustain the planet, and stick to it. This can be something as simple as riding your bicycle to work, watching less television, or purchasing energy-efficient light bulbs. It’s a simple strategy, and, if executed properly, is followed quickly ...

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Mingle and Swap

If you’ve got four minutes and want to have your mind blown, take a look at this entertaining (and educational) video from Steven Johnson, author of the book Where Good Ideas Come From, which was just released recently. If the book is as good as the video, I’m sure you’ll be seeing more about it on this blog in the ...

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Brilliant Accidents

I love hearing stories about how big ideas came to be. It turns out that, oftentimes, world-changing innovations weren’t the result of an isolated epiphany or the effortless insights of a genius. They were accidents. The technology blog Gizmodo recently told the story of the “10 Greatest (Accidental) Inventions of All Time.” My favorite involves one of the most ubiquitous ...

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Now in Futuristic 2D

Since the release of James Cameron’s Avatar last year, 3D films have become a hot trend. With films like Alice in Wonderland and the release of state-of-the-art 3D televisions from companies like Samsung and Toshiba, it seems like everyone is interested in making flat images into three-dimensional experiences. The Japanese design firm Nendo, on the other hand, has turned this ...

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