Author Archives: Kevin Roberts

Making Business More Social

Here’s a flow in the right direction. The Wall Street Journal reports that companies are working hard to make business applications more “social”, following the explosive growth of Facebook, Twitter, Tumblr et al. Global spending on social business applications is estimated to hit $630 million this year and increase to $1.86 billion by 2014. This will help to break down ...

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Life in 11D is Better Than 3D

3D seems to be everywhere at the moment. Burberry made history at London Fashion Week last year by streaming its catwalk show live in 3D. Adidas has a touch wall that lets you browse for your sneakers in three dimensions. Nintendo has just released the first 3D handheld gaming device with no need for special glasses. Movies have been in ...

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Participation to Build a Nation

While in Africa the world’s eyes are focused on Libya, further down the continent South Sudan is working through the process of formally separating from North Sudan to become the world’s newest nation. After years of civil war there are still strong tensions between the two states, but it was great to discover how the South chose a song in ...

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Checking In With Air New Zealand

Recently I wrote about some great ideas circulating the airline industry. Topping the list was Air New Zealand, which continues its relentless leadership in innovation and customer service. The last time I last covered the company’s virtues in some depth was 2007, so a recap is overdue. In 2008 Air New Zealand’s paperless check-in kiosks completely eliminated the check-in counter ...

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Innovation is in the Air

In an attempt to get a competitive edge in a cutthroat industry, many airlines focus on cutting costs, rather than finding ways of consistently delighting their passengers and thereby generating sustainable premiums. It’s a trend that’s irked me for years (witness Exhibit A). This is surprising as air travel becomes more and more indispensable in the modern world. The world ...

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Reinventing the Arts in the UK

I posted two whiteboard videos towards the end of last year – audio lectures on fascinating subjects combined with quirky, fun illustrations of the innovative concepts being discussed that unfold in real time while you watch, see here and here. These simple but compelling pieces are perfect examples of how sisomo works. The website of the 254-year-old Royal Society for ...

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Freud’s Surging Popularity in China

China’s economy is set to become as big as that of the United States, by some estimates as early as 2027. Too often though, commentators speak about Chinese consumers like they’re some kind of monolith, somehow different from other customers. Yes, they represent truly enormous collective purchasing power, both now and increasingly in the future. But evidence is building that ...

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The Power of Play for Innovation

Last year’s Nobel Prize in Physics went to two professors from the University of Manchester for groundbreaking experiments with a material called graphene. Graphene has the potential to one day make your iPad feel about as dynamic as a brick. It’s thin (one atom thick), strong (100 times stronger than steel), light, transparent and conducting. It could be used for ...

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Science on the Move

I’m fond of saying there’s no point being brilliant at the wrong thing (thanks Edward de Bono). Which is why any news of a boom in new ideas might be taken with a grain of salt. Quantity is not quality, nor is every idea a winner. But quantity does increase the likelihood of stumbling on that one crazy, simple idea ...

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Answering the World’s Toughest Energy Questions

Any list of the biggest challenges humanity faces would place energy near the top. Meeting the challenge will require immense creativity, determination, and the help of some of the greatest minds in the world. In order to power the future, we’ll need to create cleaner, cheaper, more dependable sources of energy. For this reason, Saatchi & Saatchi Russia has been ...

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