Author Archives: Kevin Roberts

10 Giant Leaps for Mankind

NASA is an ideas factory. The agency has generated countless spin-off innovations in their quest to repeatedly go where no man has gone before. Now as the aging shuttle fleet heads into retirement and fiscal pressures keep the space program planted on terra firma, it’s worth remembering how imagination and the pursuit of excellence has benefited the rest of us. ...

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Connecting with Gen Y

I’m permanently wired as Gen B; and CEO for some thousands of Gen Y. I’m interested in the literature of both. Call it GenLit. TGI Global, interactive solutions for the hospitality industry, published this article about reaching out to Gen Y. This up and coming generation has some serious spending power, and are in many ways more willing to spend ...

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Fit for Work

I’ve blogged before about not getting a lot of free time – and liking it that way. For me, work-life integration is about finding compelling work and devoting everything I have to performing at peak. So it’s interesting to read that the American College of Sports Medicine’s top 20 predicted worldwide fitness trends for 2011 includes, for the first time, ...

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3D Art and the Participation Economy

It took more than two years for Michelangelo to carve his famed David, but now you can have a mini-masterpiece of your own in a matter of moments. A group called blablabLAB has created a small kiosk in the heart of Barcelona’s La Rambla pedestrian mall where, if you will just stand still briefly, a machine will complete a 3D ...

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Measuring Happiness

I have written often about the importance of happiness for your own life and for the good of society. Friends of the Earth did a brilliant World Happiness Index a few years ago (just last week I was in one of their happiest places on the planet, Costa Rica). Britain has introduced happiness as a national economic indicator. And the ...

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Winning From the Edge

Last week I was back home in New Zealand, speaking to Deloitte alumni in Auckland and Wellington. Deloitte NZ CEO Murray Jack and his team had a great energy, and a vital question to ask: How can New Zealand win from the edge? It’s a time-honored theme for a country half a world away from most places, and more relevant ...

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The Dan Plan

In his book Outliers Malcolm Gladwell shares a theory that if you practice something for 10,000 hours you become excellent at it. It’s something I’ve posted on before – the theory puts a number on the concept of grit, the amount of sheer perseverance needed to be truly successful at anything. And now someone has decided to put the theory ...

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Mobile Madness

Recently I wrote about our love affair with television. One of the factors that is fueling the growth of TV in its many guises globally is mobile connectivity, which is going stratospheric, shattering all kinds of limits. In an always-on world our smallest screens wire us to hot hubs, free us to shift to the edge, and unshackle enterprise and ...

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The Television of Tomorrow

Earlier this year an AdAge study gave grist to my intuition that TV will continue to be unstoppable in our lifetime. TV is the only medium touched by the Web that isn’t crushed by it – it rolls it in, integrating technology and absorbing and colonizing new media as it’s introduced. As a device, a format and a host (of ...

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Ideas While You Sleep

Earlier this month I spoke at the National Speakers Association of Australia (no pressure!!!). Shortly afterwards I got a warm thank-you from incoming President, Yvonne Adele, who also happens to be the inventor of a global overnight brainstorming service called Ideas While You Sleep. It’s Twitter-powered, participation-driven, harnessing the fertile mind of the crowd to empower the individual. Clients submit ...

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