Author Archives: Kevin Roberts

Give Them the Freedom to Fall

by Kevin Roberts Taking Stella to the park the other day I noticed how few kids were out there playing games. Every small kid seemed to be accompanied by their parents and all the adults were on edge checking one another out to make sure there were no pedophiles lurking. In the UK, you can’t even take pictures of kids ...

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Abuse Customers at Your Own Risk

Long time readers of this blog will know that my love for most airlines in the US has never taken off. In fact, I’m constantly amazed by the continued indifference many of them have towards the consumer, not to mention the consumer’s resigned acceptance of the service they’re offered. Not everybody is content to lie down and be trampled on ...

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Part 2 – Nature's 10 Simple Rules

Here’s the second half of my thoughts on Nature’s 10 Simple Rules for Business Survival (read Part 1 here). Send me your views on this list. Also, make sure you pin it up on your wall, your company’s survival may depend on it. Nature’s # 6. Integrate metrics. Nature brings the right information to the right place at the right ...

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Part 1 – Nature's 10 Simple Rules

I’ve done the helicopter view of Adam Werbach’s book “Strategy for Sustainability: A Business Manifesto” but now’s the time to dig deeper. Right at the front of Adam’s book (and picked up by Fast Company) is a list of Nature’s 10 Simple Rules for Business Survival. In this list Adam draws from nature a tough bottom line for sustainable business. ...

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Even Sheep Avoid the Commodity Trap

One of the unwritten rules of Lovemarks is don’t get stuck in the commodity quadrant, the realm of raw products and raw actions. For service industries like travel, this is unforgivable, which is why I will only fly on an American airline out of desperation or duress. For land based industries which originate in the commodity zone, global integration has ...

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FREE – A Followup

FREE is an idea I’ve played with before. Now Chris Anderson, the brilliant editor of Wired and Long Tail advocate, has turned his attention to the four letter word that is shocking business people everywhere. I remember back in the day when sixties radical Abbie Hoffman titled his most famous publication “Steal This Book.” What a title! It was a ...

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Crisis or Opportunity?

No one in their right mind would suggest that an economic collapse was just what we needed, but sometimes, tough times do throw up opportunities we don’t hear when the bulls are roaring. I remember back in the 1970s, New York was a very different city to the one we know now. It had a gritty edge and the sense ...

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Designing a Sustainable Paris

In the race to create a sustainable world, designers will be key players. I’ve always been a big design fan and I salute the new sense of purpose now apparent in every aspect of this industry. It’s becoming more experimental, more challenging, more ethical, and more exciting without losing its core functions – to stimulate ideas, change behavior, and offer ...

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