Monthly Archives: May 2019

Don Draper is (Finally) Dead

David Bruel – Marketing, as we learned it, is dead.   We were Kings. I graduated from college in 2001. If you wanted to learn Marketing at that time, you had two options: join a consultancy firm or work in FMCG, ideally in the food industry. I had the privilege to be selected by one of the most admired companies ...

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The Art of Physician Entrepreneurship

Most doctors would agree that medicine, contrary to popular belief, is part science, but mostly art. Most of medical practice is not evidence based. On the other hand, there seems to be some argument whether entrepreneurship is an art, a science or both. Based on my experience of teaching and practicing both, here’s my two cents: The underlying foundation of science is a body ...

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How Trust Can Be A Competitive Advantage

One of the most rewarding things about writing my book Mapping Innovation was talking to the innovators themselves. All of them were prominent (one recently won the Nobel Prize), but I found them to be the among the kindest and most generous people you can imagine, nothing like the difficult and mercurial stereotype. At first, this may seem counterintuitive, because ...

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Three Tips on Organizational Change

The essence of timing, improvisation and exiting the realm of reason Leading innovation in organizations calls for changing strategies (objectives, business models), structures (processes, systems, hierarchies and ways of working) and cultures (behaviors, attitudes and organizational norms). Some attempts at deep transformational change succeed (IBM and Whirlpool are well documented) and many fail (Kodak and Borders books come to mind). ...

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The Unintended Consequences of IoT (Internet of Things) Deployment

Three of the most hyped technologies in recent years include Blockchain, Artificial Intelligence (AI), and Internet of Thing (IoT). And how do I know that they are hyped? Because in August 2018, Gartner published its latest hype cycle report for emerging technologies, putting IoT barely past the “peak of inflated expectations” (that’s when we believe the technology can do everything, ...

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The fine art of inNOvation

Business plan. Those two words have been used a lot to kill a lot of innovative ideas. Yet, it persists in the entrepreneurial consciousness. It’s a mainstay in the manager’s tool box. Sure, it you are going to ask for money, you will in all likelihood need to write a business plan. But, so few entrepreneurs actually get to that stage, ...

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When Innovation Goes Wrong, We Shouldn’t Blame Technology, But Ourselves

When I speak at conferences, I’ve noticed that people are increasingly asking me about the unintended consequences of technological advance. As our technology becomes almost unimaginably powerful, there is growing apprehension and fear that we will be unable to control what we create. This, of course, isn’t anything new. When trains first appeared, many worried that human bodies would melt ...

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Are You Ready for the Biggest Economic and Social Shift of the Past 100 Years?

The changes coming in driverless vehicles are just the tip of the iceberg. What’s yet to come is nothing short of unimaginable. The constant chatter about driverless, autonomous, and electric vehicles is nearly deafening. Yet, in all of that noise what’s most often missed is that the implications these trends will have go well beyond the obvious changes in the ...

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