Monthly Archives: March 2019

What you need is a Chief Culture Officer

Peter Drucker said that– business has two–and only two–basic functions: marketing and innovation. Well, your company probably already has a Chief Marketing Officer (CMO), and most likely a Chief Innovation Officer (CINO, to distinguish from your Chief Information Officer, CIO). So you have both Druckerian functions covered.   You may also have a Chief Strategy Officer (CSO). I served as ...

Read More »

Innovation Diffusion Basics

Do you wonder why some innovations diffuse, while others don’t? These days, we like to use trendy buzz words like scaling, getting traction and going viral, but the meaning is the same. But, there are many terms and concepts that are being used that are confusing , so here are some basics to set you straight: Who, when, why and ...

Read More »