Where does your interaction with your customers begin? Is it when they see an advert in a paper or click on an e-mail, perhaps it’s when they browse the net for their next purchase, or does customer interaction start and end when they step over your threshold? If you think any of these things then your business is very much in trouble.
Read More »Monthly Archives: August 2014
Hot Off The Crowd
FABERNOVEL is digging the gold out of the crowdfunding mine. Read on to find out more about the latest technological gems and trends that are emerging on our favorite crowdfunding platforms.
Read More »But I’m in Marketing, How Can I Innovate?
The idea that we all have the potential to innovate and it is not a special skill only few possess is the topic of this post. I have spoken with many people who default to the idea that innovation is something only the smartest or most original can achieve. As such, they tend to limit their thinking about innovation to the big examples which are most often referenced such as the iPhone or Facebook...
Read More »Requirements, Market Research, Entertainment, and the Art of the Possible
A series of personal innovation stories from a new book by Luis Solis, "Innovation Alchemists: what every CEO needs to know to hire the right Chief Innovation Officer". Today's chapter on METHOD comes from Scott Williams who is CEO and Founder of Maga Design Visual Information Mapping.
Read More »The Critical Missing Component for Innovation Success is…
Police dramas often focus on three key aspects of a crime: means, motive and opportunity. If one or more of these are missing or can't be discovered, the chances of solving a crime are bleak. These are some of the "critical" components to solving a crime. Similarly, innovation has some "critical" components that in our experience are often incomplete, if not completely absent.
Read More »An Era of User Revenge? 3 Horizons of Co-creation
While innovation is the brand's lung, co-creation is the cornerstone to nurture the relationship between brand and community.
Read More »How Can a Competitor Launch an iPhone Before Apple?
We live in an amazing age. An era when barriers to entry and barriers to scale sometimes seem to decreasing faster than the size of semiconductors. If Moore's law states that the number of transistors per square inch doubles approximately every two years, what would you call the similar increase in speed to scale that has emerged over the past decade?
Read More »Business Strategy Needs a Big Shift
Business strategy has evolved dramatically over the past four decades in response to the Big Shift that is re-shaping our global business landscape. We’re on the cusp of yet another shift that will determine who wins and who loses in the years ahead. We've recently been exploring some key elements required to escape from the dark side of technology: passion, institutional innovation and movements shaped by narratives.
Read More »6 Things You Should Know About The Future
The future isn’t what we thought it would be. We don’t walk around in silver suits, travel to colonies on Mars or drive in flying cars. Instead, we dress casual, take selfies and communicate in 140 characters. Yet in many ways, we’re much better off than we imagined.
Read More »B2B Disruption: Pricing, Segmentation, and Technology
According to Forrester Research, B2B e-commerce sales are now more than twice the size of B2C e-commerce and are expected to achieve $559 billion in sales in the US by the end of 2013.
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