Monthly Archives: August 2014

But I’m in Marketing, How Can I Innovate?

The idea that we all have the potential to innovate and it is not a special skill only few possess is the topic of this post. I have spoken with many people who default to the idea that innovation is something only the smartest or most original can achieve. As such, they tend to limit their thinking about innovation to the big examples which are most often referenced such as the iPhone or Facebook...

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The Critical Missing Component for Innovation Success is…

Police dramas often focus on three key aspects of a crime: means, motive and opportunity. If one or more of these are missing or can't be discovered, the chances of solving a crime are bleak. These are some of the "critical" components to solving a crime. Similarly, innovation has some "critical" components that in our experience are often incomplete, if not completely absent.

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How Can a Competitor Launch an iPhone Before Apple?

We live in an amazing age. An era when barriers to entry and barriers to scale sometimes seem to decreasing faster than the size of semiconductors. If Moore's law states that the number of transistors per square inch doubles approximately every two years, what would you call the similar increase in speed to scale that has emerged over the past decade?

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Business Strategy Needs a Big Shift

Business strategy has evolved dramatically over the past four decades in response to the Big Shift that is re-shaping our global business landscape. We’re on the cusp of yet another shift that will determine who wins and who loses in the years ahead. We've recently been exploring some key elements required to escape from the dark side of technology: passion, institutional innovation and movements shaped by narratives.

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