A Harvard University study revealed that during self-disclosure on social media, participants activated the Nucleus Accumbens. This region is important in the development of addictions — it lights up when someone takes cocaine or other drugs. Self-disclosure activates the same part of the brain associated with the sensation of pleasure — the same pleasure we get from having sex, eating food, and receiving money.
So, check out this infographic to find out whether social media is unhealthy:
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Braden Kelley is a popular innovation speaker, embeds innovation across the organization with innovation training, and builds B2B pull marketing strategies that drive increased revenue, visibility and inbound sales leads. He is currently advising an early-stage fashion startup making jewelry for your hair and is the author of Stoking Your Innovation Bonfire from John Wiley & Sons. He tweets from @innovate.