Rita McGrath on Seeing Innovation in Strategic Terms

by Innovation Excellence

In this video Rita Gunther McGrath reveals why innovation and strategy have converged – and what that means for how companies do business. She speaks about how too many companies think about innovation in terms of invention and as a result limit their innovation capacity.

Rita Gunther McGrath is an associate professor of management at the Columbia Business School. She joined Columbia in 1993 after completing her Ph.D. at The Wharton School of the University of Pennsylvania. Her dissertation at Wharton was entitled Developing New Competence in Established Organizations consistent with her longstanding interest in corporate ventures and innovation. She is best known for her work on strategy, innovation and entrepreneurship, including the development of discovery-driven planning. (Wikipedia)

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Braden KelleyBraden Kelley is a popular innovation speaker, embeds innovation across the organization with innovation training, and builds B2B pull marketing strategies that drive increased revenue, visibility and inbound sales leads. He is currently advising an early-stage fashion startup making jewelry for your hair and is the author of Stoking Your Innovation Bonfire from John Wiley & Sons. He tweets from @innovate.