Where do you think employees get their creative ideas? As much as we’d like to think our offices are inspiring places, especially start-ups who put the effort in to include a pool table or a fridge full of Red Bull, most people just aren’t inspired with ideas at the workplace.
It becomes important for companies who wish to manage ideas to create a way employees can submit ideas that not only works well with their business, but also works with when people are most creative.
A British company, 2e2, found that only 29% of employees cited the office or boardroom as the place where they feel most creative. And anyone who’s ever tried and failed to get a good night sleep knows that sometimes ideas come at times when we’re trying to shut our brains off, which might be due to the connections between creativity and sleep.
In fact, there’s an entire section on Wikipedia devoted to the connections between creativity and sleep! Whether employees find their ideas just as they’re drifting off or at the pub, a truly robust idea management system has to be able to connect with it’s users on mobile platforms in order to give their employees the chance and the space to save their ideas before they get lost in dreams and conversation.
Even if your platform doesn’t necessarily need an app, responsible design is important and will allow a platform to be seen on multiple devices. Our idea management platform at Wazoku, Idea Spotlight, utilises responsive design in order to make our innovation management solution work on multiple mobile platforms.
Instead of getting ideas, and with 65% of Americans sleeping right next to their cell phones, we don’t doubt the numbers for Brits aren’t far behind. It’s become far easier for people to access their phone to take a note or remember something than a piece of paper.
Many companies choose not to do an app for multiple reasons. Either they want to focus on their core product or there just isn’t much need for one, those companies that don’t wish to focus on an app should consider and embrace the power of responsive design, especially for idea management platforms.
image credit: joyreactor.com
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Simon Hill is CEO and co-founder of Wazoku, an idea software company; an Associate Director with the Venture Capital Firm FindInvestGrow; and an active member of the London technology and entrepreneurial community.