Last week an innovation team of G+J Publishers in Amsterdam generated 752 new business ideas in 4 hours. How did they do it? Five reasons caused the explosion of ideas during their ideation workshop.
1. They have a real need for innovation. Print is going down and digital is going up. There’s a real need to innovate, felt by everybody.
2. They are a wonderful multidisciplinary team. Decision makers, line managers and experts work together in an innovation team of 15 people. Everyone is involved and has an open mind.
3. They get all the support they need. Although the team members have more than full-time jobs, They make time for innovation. And they are fully supported by the CEO and COO to prioritize innovation.
4. They follow a structured method. They use the FORTH innovation method, a structured series of workshops to generate mini new business cases. A method helps you to do the right things in the right order and it helps maintaining focus and discipline.
5. They got new insights. Prior to the ideation workshop the team members were inspired during 6 weeks discovering innovation opportunities and relevant customers’ frictions. New insights deliver new ideas.
Of course it’s also an art to choose out of 752 ideas the right ideas to work out as new concepts and later in the process as mini new business cases. How do you do this in practice? More on this in my next article.
image credit: englishkidsfun.com
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Gijs van Wulfen leads ideation processes and is the founder of the FORTH innovation method. He is the author of Creating Innovative Products & Services, published by Gower.