Monthly Archives: March 2013

Sustainable Innovation Metrics

Innovation is ultimately about Return on Investment. A system of metrics will objectively show your progress and success each step of the way. It’s essential to follow a course of action that produces ongoing improvement, and sustainable and repeatable innovation. Innovation is meaningless without attaching measurable goals to an initiative.

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Loss Aversion & Idea Implementation

You've had a brilliant, creative idea that you believe could become a breakthrough innovation. You've researched and modeled the idea's potential and believe it could generate substantial more revenues. So, you make a nice presentation emphasising the manifold benefits of your idea and present it to top management. You are convinced they will buy into your idea and are devastated when they reject it. What happened? How could they not be seduced by the benefits of your idea?

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