As Internet and information technology has matured, companies have augmented their physical assets with digital assets—creating new possibilities for reaching, serving and empowering customers. These new technologies provide the next generation of platforms for additional revenues in virtually all industries. This “post- PC“ digital/mobile media environment blurs the lines between business and consumer technologies. The massive consumer proliferation of “smart” mobile technologies, SaaS, cloud computing, and mobile-delivered enterprise “apps” offers companies many opportunities for new services and monetization.
Creating customer value through the unique technological features and characteristics of your company’s offering can accelerate growth, differentiate your business and increase your profitability. Revisit your services’ value proposition by considering the following questions:
- Are your services mobile-enabled and device agnostic?
- Can you deliver and support market-based customer service-level agreements?
- Can you secure and assure customer data?
- What are the implications for evolving from a “buy-and-own” technology strategy to “pay-as-you-go” strategy?
- Can you integrate SaaS, mobile or cloud transactions into your back-office systems?
- What third-party partners do you need for licenses, infrastructure or support?
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Wayne Simmons is an accomplished executive, innovator, value creator, and entrepreneur and co-author of GrowthThinking: Building the New Growth Enterprise. As CEO and Co-Founder of The Growth Strategy Company, Wayne leads the vision, strategy and growth of the company. He has worked for global advisory firms Ernst & Young, Deloitte Consulting, and has been a trusted advisor to C-level executives at Fortune 500 corporations, venture capital firms, and small and midsized companies. Wayne was trained in airborne reconnaissance for US Army Intelligence; and is an alumnus and Fellow of The Wharton School of the University of Pennsylvania.
Keary Crawford is a results-driven executive leader with extensive experience in operations, M&A and finance for start-up, entrepreneurial and middle-market companies. As co-founder and COO of The Growth Strategy Company, she manages the strategic growth and vision, and day-to-day operations; and is co-author of GrowthThinking: Building the New Growth Enterprise. Keary was trained in Behavioral and Social Sciences and is a Fellow and alumna of the Executive Development Program at the Wharton School of the University of Pennsylvania.