We’re guessing that no matter where you do business in this big wide world — in Silicon Valley, Dubai, Detroit, Mumbai, Shanghai, or north Philadelphia, you share this common challenge: to find new ways to thrive and grow.
In today’s post, we begin a series that addresses this question head on. Proven entrepreneurs and growth strategists Wayne Simmons and Keary Crawford take us inside their world of Growth Thinking® and challenge us to articulate a new blueprint for sustainable business growth. – Julie Anixter, Executive Editor
Growth Term: Emerging MarketsEmerging markets are the new market structures that are arising from globalization, digitization and open standards, and are responsible for the shifting of the balance of economic power, supply and demand.
What’s your Global Market Penetration Strategy?
Exploring New Markets through the Growth Posture Index (GPI)
Taking your business global can substantially increase growth. However, penetrating a foreign market can be a risky and challenging endeavor. Having the right global strategy and structure in place is fundamental to a successful global expansion. The Growth Strategy Company (TGSCo.) developed a tool to equip clients for global market expansion success. After analyzing several market drivers the TGSCo. research team developed the Global Growth Posture Index® (GPI) explained in this video (1:50 sec).
GPI measures a country’s ability to sustain and promote corporate business growth ranging from 0-5 (5=best). It considers various factors that will impact foreign businesses chances for growth. Here is a quick snapshot of the top 15 Global GPI scores along with the scores of emerging BRIC economies (Brazil, Russia, India and China) and debt-troubled nations that include Portugal, Italy, Ireland, Greece and Spain. With this new Global GPI, how will it affect your global market penetration strategy?
image credits: growthstrategy.com
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Wayne Simmons is an accomplished executive, innovator, value creator, and entrepreneur and co-author of GrowthThinking: Building the New Growth Enterprise. As CEO and Co-Founder of The Growth Strategy Company, Wayne leads the vision, strategy and growth of the company. He has worked for global advisory firms Ernst & Young, Deloitte Consulting, and has been a trusted advisor to C-level executives at Fortune 500 corporations, venture capital firms, and small and midsized companies. Wayne was trained in airborne reconnaissance for US Army Intelligence; and is an alumnus and Fellow of The Wharton School of the University of Pennsylvania.
Keary Crawford is a results-driven executive leader with extensive experience in operations, M&A and finance for start-up, entrepreneurial and middle-market companies. As co-founder and COO of The Growth Strategy Company, she manages the strategic growth and vision, and day-to-day operations; and is co-author of GrowthThinking: Building the New Growth Enterprise. Keary was trained in Behavioral and Social Sciences and is a Fellow and alumna of the Executive Development Program at the Wharton School of the University of Pennsylvania.