The Speed Camera Lottery

by Innovation Excellence

The winning idea of the fun theory award, submitted by Kevin Richardson, USA. Can we get more people to obey the speed limit by making it fun to do? This was the question Kevin’s idea answered and it was so good that Volkswagen, together with The Swedish National Society for Road Safety, actually made this innovative idea a reality in Stockholm, Sweden.

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  1. Excellent idea. More importantly, it builds a stronger sense of community, a togetherness that emphasises the idea that it is in the interest of the whole community to obey the speed limit and drive carefully. The inter-connectedness of humanity, motorists and pedestrians, is underscored by the fact that part of the funds received through fines goes to reward other members of the community who obey the rules on speed limit.
    I wonder how much goes into compensating victims of motoring accidents though.

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