When companies start from the premise that innovation is all about value, it is amazing just how many innovations – big and small – that they can achieve.
So how do you make something as dull as giving someone a gift card, especially an online gift card where you’re buying a string of numbers and letters for the recipient to copy and paste the code into their Amazon account, interesting?
Well, Amazon has teamed with Jib Jab to transform this pretty boring but useful process into a valuable and fun one for both you the buyer and the recipient of your Amazon gift card by allowing you to make a fun, customized video card to send along with the gift card, that makes you the star.
Yes, it is a small thing, but when you put the focus of all of your employees on creating value, improving value access, and doing good value translation in every element of your business, just think how much innovation you can create.
Braden Kelley is a popular innovation speaker, embeds innovation across the organization with innovation training, and builds B2B pull marketing strategies that drive increased revenue, visibility and inbound sales leads. He is currently advising an early-stage fashion startup making jewelry for your hair and is the author of Stoking Your Innovation Bonfire from John Wiley & Sons. He tweets from @innovate.