One of the fastest ways to convert your CEO, your team, your CEO, your skeptics is to get them out of their four walls to a conference. Conferences represent communities of interest. In this piece Innovation Excellence Co-Founder Julie Anixter shares her insights about the ways that conferences cause us to innovate.
Read More »Monthly Archives: August 2012
Focus on WGAS to Unlock Marketing Innovation
We talk about identifying unmet needs and jobs-to-be-done when it comes to innovation, but there is no reason why we shouldn’t keep that line of thinking in mind when it comes to our marketing of a potential innovation (or any product or service). Thinking about the jobs-to-be-done or the needs that the customer is trying to satisfy instead of the commonalities of prospective customers from a targeting/segmentation might change the kind of marketing strategy and execution that you come up with.
Read More »The Future is Ours
We need to be inspired by the immense possibilities of the future and work extremely hard to achieve them. We can do it, we just have to commit. Help inspire others by sharing this video..
Read More »The Open Innovation Integrator
Open Innovation seeks to expand a company’s innovation possibilities by accessing ideas, technologies, products and even routes to market using external partners. Along with the opportunities come plenty of challenges; for example Intellectual Property (IP); the degree to which both partners profit from the alliance; “NIH”; and many others all need to be overcome.
Read More »Growing a Book, a Personal POV – part two
TIBCO CEO Vivek Ranadive is getting all sorts of huzzahs from the media these days — some for his company’s performance, and some for his personal elan, like in this Esquire profile.
Read More »Jumping Hurdles and Closing Gates on Innovation
Many organizations have made Stage-Gate or a mutation of it, their ‘go-to’ innovation process that all innovation must ‘somehow’ pass through. Squeezing all types of innovation through this, for whatever people claim is a linear process, is simply wrong.
Read More »Feel Like A Deal?
Research recently released showed that some 14 million wearable tech devices were shipped last year, with the market for these products set to climb to $6 Billion by 2016.
Read More »Hope Isn't A Strategy
Best Buy, the darling of the retail electronics industry for the better part of the last two decades, is in trouble. It’s suffering from the growing “showrooming” trend..
Read More »Innovation from the Edge
Some time ago, Mathew Ingram of Gigaom asked in a post why it is that the NY times and other newspapers don't create new innovations, like daily deals .
Read More »Growing a Book
A lot of CEOs have this idea that they want to publish a book. And that can be OK. But there are some problems with books. For one, as an economic model, they make Soviet five-year plans look good.
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