Ford Seleccion: Used Cars That Smell New

by Innovation Excellence

Ford Selección the brand of used car of Ford wanted to bring back the same excitement to their used that the new one have. The idea was easy, add them Smell New, not just an advert but the full sensation of be the first one that uses that car. An Idea of Bassat Ogilvy Madrid for Ford Spain.

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  1. Simply Brilliant!!

  2. I was emailed about this too and thought it was a joke!

  3. Love the new smell of cars. My friend has a three year old car that still smells brand new.

  4. My cousin in Madrid saw it in Spain last weekend on the car dealer and told me it was amazing, and very funny decoration aswell. Great Idea!

  5. Thank you for sharing that information’s.

  6. Where can I purchase a bottle? I just bought a used ford with 36,000 miles and the only thing missing is the new car smell.

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