This weeks post concerns the accidental discovery of a Top Ten Punk Rock Hit by Max Splodge, enthusiastic motorbiker and leader of the quintessentially English cult punk band Splodgnessabounds. I’ve performed with Max and escorted him and Wilko Johnson of Doctor Feelgood through customs after they had both had a ‘heavy night’ performing with “Rock’n’Roll’s greatest failure” John Otway in France.
Here’s a picture of us at a gig:
Max conceived of the title of this classic song whilst trying to procure said drinks and condiments at a local pub in South East London. Faced with a packed bar, Max kept urging the bar staff to serve him with his refrain “Two Pints of Lager and a Packet of Crisps, Pleeeeze”. Shortly after this experience, he thought ‘that’s the title of a hit record’. The rest is punk rock history.
What is the punk rock business lesson here? Well, creativity and innovation involves seeing something different in the ordinary and converting that idea to a commercial success. Most other people in Max’s situation would have just seen the desire to procure 1400 millilitres of lager and some munchies. Splodge saw the potential for a Top Ten Punk Rock hit. There’s a huge difference in the fortunes that come from noticing the difference. He also then went on to put the idea into action. Put in a more arty way:
Spot sublime ideas in the mundane as well as the profane
Ideas are nothing, execution is everything
Here’s the classic aspirational beer and potato crisp song to finish with:
image credit: getglue.com
Peter Cook is Rock’n’Roll Innovation Editor at Innovation Excellence. He leads Human Dynamics and The Academy or Rock, and provides Keynote speaking, Organisation Development and Business Coaching. www.humdyn.co.uk and www.academy-of-rock.co.uk. You can follow him on twitter @Academyofrock