I believe the below questions are critical in order for companies to succeed with open innovation.
1. How does open innovation impact the management and the organization?
Open innovation is more about a mindset than a toolbox and if done right, open innovation will over time involve everyone in the organization. I urge companies to consider how this will impact the management as well as the overall organizational structure. This should be done early in the open innovation process.
2. How can physical and virtual open innovation networks be built?
The successful open innovation companies understand that both approaches are important. You cannot rely on just one of them.
3. How can social media tools impact open innovation efforts?
The virtual efforts used to be about having a strong point-of-entry site such as P&G’s Connect+Develop. Not anymore. I believe the future winners will not only duplicate the efforts of P&G, but also turn such sites into communities that benefit the owners as well as all the stakeholders. Social media tools are getting increasingly important.
4. What mindset and skills are actually needed to succeed with open innovation?
This goes back to the first question. It starts with the right mindset and then companies need to equip their people with the proper tools needed to embrace this new way of working.
It would be great to hear your comments on this. Please also add other questions that you consider important for making open innovation work.
Stefan Lindegaard is a speaker, network facilitator and strategic advisor who focus on the topics of open innovation, intrapreneurship and how to identify and develop the people who drive innovation