On the issue of sustainability, I’ve adopted the “Do One Thing” strategy. Pick a practice that makes your life better and helps sustain the planet, and stick to it. This can be something as simple as riding your bicycle to work, watching less television, or purchasing energy-efficient light bulbs.
It’s a simple strategy, and, if executed properly, is followed quickly by “Do Another Thing.” In most instances, small changes in behavior can have a massive effect on the world.
I stand by this approach to sustainability, but sometimes you’ve got to shoot for the moon. I’m proud to say that that’s exactly what my friends at Procter & Gamble are doing.
P&G has just announced a sweeping and ambitious Sustainability Vision, which includes powering their plants entirely with renewable energy, using 100% recycled or renewable materials in all of their products, and having none of their waste end up in landfills.
What’s most inspiring about P&G’s sustainability efforts is that they extend far beyond the environment. Through a variety of initiatives aimed at providing food to hungry children around the U.S., increasing access to education in India, and helping Chinese school children adopt good hygiene habits, P&G is fulfilling their responsibility to improve lives and make the world a better place for everybody.
Kevin Roberts is the CEO worldwide of The Lovemarks Company, Saatchi & Saatchi. For more information on Kevin, please go to www.saatchikevin.com. To see this blog at its original source, please go to www.krconnect.blogspot.com.I