I sometimes hear people express frustration at working an entire day on “little things” and not feeling successful.
But where do you think success comes from? It comes from the little things. There’s no escaping the fact that measurable success (no matter how you define it) doesn’t just happen, doesn’t emerge out of a mind-blowing hour of work, or a day doing supernatural things.
Success happens by doing a ton of the little things, doing them right, and doing them in the right order based on a predetermined path and pre-identified set of objectives and success metrics.
If you know where you’re going, and know how to get there, the path to success is all the little things.
Some days that’s hard to feel good about, because you don’t always feel or see the success every day. Some days are full of just the little things that, on their own, feel too tactical and not entirely meaningful.
But without paying attention to and executing on those little things, you will not be successful.
Matt Heinz is principal at Heinz Marketing, a sales & marketing consulting firm helping businesses increase customers and revenue. Contact Matt at firstname.lastname@example.org or visit www.heinzmarketing.com.