Monthly Archives: August 2010

25 Definitions of Innovation

In a recent blog post proposing a definition of innovation, I noted that innovation means different things to different people. It ultimately is what you think it is. What’s a useful definition for you won’t work for others, and vice versa. I asked for people’s definitions on several LinkedIn groups, and the community came forward with many interesting and valuable ...

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The Money/Happiness Riddle Solved

What percentage of people believe survey results? Personally, I am skeptical about the proliferation of research purporting to tell us what people think. To me, it is not so much an aid to strategy as a substitute for it. We need to be cautious not to read too much into data when we don’t understand the context or methodology, or ...

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Google's Zero Moment of Truth

The Google Perspective on a Strategic Customer Engagement Concept by Mike Brown Last Wednesday, I attended the Kansas City Business Marketing Association lunch for a presentation by Ashley Kuhnmuench of Google on the “B2B Buyer at Zero Moment of Truth (ZMOT).” It’s a Google-defined characterization of what happens before a customer comes in direct contact with your brand. Since it’s ...

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What Can Innovators Learn From Obama?

Or at least his presidential campaign by Jeffrey Phillips Whether you like the Obama administration or not, one thing you have to give them credit for: during their campaign they sought out and identified people who were ready, willing and eager to help. In fact, many of the people who drove the success of Obama’s presidential race weren’t the establishment ...

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Innovation Lessons From Tarzan

Innovators leap across learning curves exploring new ways to deliver value the way Tarzan swung from vine to vine across the jungle. Innovators thrive on the steepest part of the learning curve where the changing rate of learning is the greatest. Watch how innovators manage their careers and lives. They always put themselves on a steep learning curve. I know ...

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How much would you pay?

How much would you pay for a five-pound bag of potatoes? If you saw two similar bags of potatoes, one priced at $3.00 and one at $3.25, I suspect you’d choose the $3.00 bag. Even though the price difference is small, it offers a better value. But what if one bag was priced at $3.00 and one at 59 cents? ...

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Are You Inspiring or Dousing Innovation?

Seeing as how summer is supposed to include some rest and relaxation, I took advantage of a rare day off last week and went to Sea World (one of the many perks of living in San Diego). I especially enjoyed the Shamu “House of Douse” show, in which several large killer whales do their best to soak everyone in the ...

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Prescription Produce is a Great Idea

Talk about some great rethinking in the world of health care. . . $14.1 billion is the current annual cost of child obesity in the US in terms of direct costs according to this article by Natasha Singer. The new program that is aimed at reducing childhood obesity is really clever and I think that it will succeed on many ...

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