Monthly Archives: August 2010

Weird is In – Zappos and Austin, TX

I have to admit when I was growing up and when we raised our children I thought weird was out. Weird was isolated, ostracized, dismissed, and definitely not cool. Turns out I was wrong. Weird is in. Weird is unique, refreshing, remarkable, and definitely cool. It just took me a while to figure it out. The evidence is all around ...

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Innovation Perspectives July Wrapup

Innovation Perspectives is our monthly feature to present our loyal readers with different perspectives on a single topic all in one place along with the ability to compare, contrast and discuss them in the comments here on Blogging Innovation and in the Continuous Innovation group on LinkedIn. July’s topic was: “How should firms identify innovation opportunities and predict market potential ...

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Replace Your Sales Funnel with a Sales Bow Tie

The problem I’ve always had with sales funnels is that they’re completely inaccurate. What gets qualified and converted at the bottom of the funnel is by no means everything you’re going to get from the opportunities and/or leads that start at the top. It may be what you get most quickly, this month or quarter, but it’s just the beginning. ...

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July's Top Ten Innovation and Marketing Articles

This year I thought I would experiment with a Top Ten list at the beginning of each month, profiling the ten posts from the previous month that generated the most traffic to Blogging Innovation. So, without further ado, here are July’s ten most popular innovation or marketing posts: Unlock Your Inner Edison – by Kevin Roberts How to Write a ...

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Give Employees More Time to Innovate!

During the past few years I’ve noticed a curious paradox heading its ugly rear among business leaders tooting the horn for innovation. On one hand they want the rank and file to step up to the plate and own the effort to innovate. On the other hand, they are unwilling to grant the people they are exhorting any more TIME ...

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Creativity and Piracy – Silent Bedfellows

I love watching shows like VH1?s “Behind the Music” and reading about how bands developed their original sound. Usually it’s nothing more than a band member being exposed to a certain type of music at an early age. Other times it’s an event, like being at a concert and something striking a chord. (Wow. Awful pun.) It turns out that ...

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Using Virtual Failure to Help Build Success

I heard this story from creative thinking expert Jurgen Wolff. Steve Loranger, CEO of ITT Industries, shared this technique with Business 2.0: ”If you’re working on an important contract, a ‘must-win’ program, give your team a much shorter deadline than actually exists. Afterward you tell your team, ‘I just got a phone call from the buyer today and he told ...

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Teaching Creativity in America's Schools

It’s been more than eight years since former President George W. Bush signed the No Child Left Behind Act of 2001 (NCLB) into law. Designed to help students improve their reading and math skills, NCLB requires states to set high standards and establish measurable goals for their students. Indeed, according to the National Assessment of Educational Progress’ (NAEP) 2009 Trial ...

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What's Your Story Pixar?

Among the most effective ways of inspiring love in the hearts of consumers is through storytelling. Stories play an indispensable role in the way we see ourselves. The philosopher Daniel Dennett has written extensively about how the capacity to tell stories is a key source of human consciousness. It’s also what makes humans unique from other animals. According to Dennett ...

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