I just Googled “definitions of innovation” and came up with 5,240,000 choices. Good luck reading them. For now, here are ten I’ve gathered over the years that I like. How about you? And if you have a better one, let me know.
“Change that creates a new dimension of performance.” – Peter Drucker
“The ability to deliver new value to a customer.” – Jose Campos
“Adapting, altering, or adjusting that which already exists for the sake of adding value.” – Anonymous
“The managed effort of an organization to develop new products, new services, or new uses for existing products or services.” – Ricky W. Griffin
“The commercialization of creativity.” – Anonymous
“The creation, development and implementation of a new product, process or service, with the aim of improving efficiency, effectiveness or competitive advantage.” – Government of New Zealand
“Creating something before people know they need it.” – Guy Kawasaki
“The successful exploitation of new ideas.” – UK Department of Innovation and Skills
“The successful implementation of creative ideas within an organization.” – Teresa Amabile
“The act of introducing something new.” – The American Heritage Dictionary
Illustration from the back cover of my book
Mitch Ditkoff is the Co-Founder and President of Idea Champions and the author of “Awake at the Wheel”, as well as the very popular Heart of Innovation blog.