On playfool.com I came across a very interesting potential partial solution to the societal problem of drunk driving using an integrated approach, that combines an interactive game with advertising and the services of the local taxi association. And of course, the bars and clubs are happy to participate in order to reduce their risks (or maybe out of the goodness of their hearts). This is a great example of how to create customer value and conversation instead of just shouting at potential customers via traditional advertising.
So, without further ado is an interactive marketing experience not likely to be mistaken for the Wii:
Are you creating customer value and conversation with your marketing efforts?
Can you think of other interactive experiences or innovations to help combat societal ills?
Braden Kelley is the editor of Blogging Innovation and founder of Business Strategy Innovation, a consultancy focusing on innovation and marketing strategy. Braden is also @innovate on Twitter.