I created the Innovation Excellence group on LinkedIn five months ago and it already has 4,750+ members getting together to share innovation articles, discussions, and job postings.
Blogging Innovation’s mission is to make innovation and marketing insights accessible for the greater good, and the LinkedIn group is another way for us to help facilitate conversation, collaboration, and education.
LinkedIn groups don’t require people to join yet another social network and build yet another profile (most people are already members of LinkedIn – or should be). LinkedIn is part of many people’s routine, and if it’s not they can sign up to receive a daily or weekly digest of group activity by e-mail.
So if you have a news article you’d like to share, a best practice you’d like to share, a question to ask of the group or a job you’d like to post, please come join us in the Innovation Excellence group.
Braden Kelley is the editor of Blogging Innovation and founder of Business Strategy Innovation, a consultancy focusing on innovation and marketing strategy. Braden is also @innovate on Twitter.