Innovation Perspectives is our monthly feature to present our loyal readers with different perspectives on a single topic all in one place along with the ability to compare, contrast and discuss them in the comments here on Blogging Innovation and in the Continuous Innovation group on LinkedIn. This month’s topic was:
“What roles do engineers and marketers play in an innovation setting, and what conflicts can arise based on their perspectives and approaches?”
- Thank you to Steve Todd for submitting this month’s topic
Here is a list of all of the authors that participated this month and links to their articles on this topic.
- Braden Kelley – Engineering versus Intangible Value
- Jeffrey Phillips – Engineers, Marketers and Innovation
- Mike Brown – Operationally Smart Marketing
- Mark Roser – Fighting our Stereotypes
- Rowan Gibson – Matching Possibilities with Needs
If you would like to suggest a topic for next month’s Innovation Perspectives, or would like to contribute, please leave a comment or contact us.
Braden Kelley is the editor of Blogging Innovation and founder of Business Strategy Innovation, a consultancy focusing on innovation and marketing strategy. Braden is also @innovate on Twitter.