Point: Behind-the-scenes innovation makes visible innovation shine
Story: I saw the premiere of KOOZA in Denver last week. Actually, it was my second time seeing KOOZA (the first was in Boston), and it was even better the second time.
The first time, I was mesmerized by the overt innovations in the show, like the “Wheel of Death.” Imagine two connected hamster-wheels, each of which spin while both together revolve vertically as well. Suspended high above the stage, the performers run, dive and somersault inside the wheels. And just when it looks like the act couldn’t get any more thrilling, the performers switch to running on the outside of the wheel.
My second time at KOOZA, I sat in the second row, so I had a closer look at the costumes. Even from the very last row (where I sat the first time), I remember the dazzling shine of the juggler’s suit. The second time, I had a chance to see the intricacy of all the costumes, which led me to wonder about the R&D that must go into them. The costumes hug tight body lines yet flex with all the contortions the performers make.
How does Cirque Du Soleil create these amazing costumes? First, Cirque hires talent: specialists in textile design, lace-making, shoemaking, wig-making, patternmaking, costume-making and millinery all work together to combine their knowledge.
Second, they actively seek out new materials which can be used. A “technological watch team” tracks global advances in adhesives, batteries and miniature lights to see how they could be incorporated into costumes. The team looks beyond boundaries of standard textiles to encompass fields such as avionics, plumbing, water sports and even dentistry for components that achieve the imagined task.
Third, the artisans of Cirque Du Soleil’s Costume workshop custom-make all the costumes, dyeing the colors in-house or painting costumes directly. They mold each individual hat on a plaster model of the artist’s head for a perfect fit. They consider comfort during these very athletic shows: the wig-making team, for example, builds wigs one hair at a time to achieve optimal ventilation. The attention to detail is staggering: the Bungee costumes used in Cirque’s Mystre each have over 2,000 hand-glued sequins. The juggler’s suit in KOOZA consists entirely of mirrored squares, like a disco ball.
Whether visible or hidden, Cirque du Soleil innovations shine.
- Hire specialists in multiple related disciplines to work as a creative team
- Explore beyond the expected. Cirque’s costume team doesn’t just use fabrics but expands into composite materials such as silicone, latex, plastics, foams and urethane
- Let team members be hands-on to devise ways to make an innovation work
The show has moved on to Santa Monica, CA in October and will be in Irvine, CA in January. Info on future cities is here.
Author of more than 450 company case studies and contributor to 28 books, Andrea Meyer writes & ghostwrites about innovation, IT and strategy for clients like MIT, Harvard Business School, McKinsey & Co., and Forrester Research. Follow her at www.workingknowledge.com/blog and twitter.com/AndreaMeyer.