The Blogging Innovation Mantra

by Braden Kelley

Blogging Innovation exists for one main purpose, or mantra if you will:

“To make innovation and marketing insights accessible”

In July and August we have added more than a dozen contributing authors including: Rowan Gibson, Stephen Shapiro, Kevin Roberts, Matthew E May, Drew Boyd, Hutch Carpenter, Paul Sloane, Matt Heinz, Mike Brown, Steve McKee, Mike Myatt, Jeffrey Phillips, and Stefan Lindegaard.

Why did you open up your blog to outside authors?

To bring you more than one voice, more than one perspective on innovation and marketing, and to deliver more value to you – the readers.

At the same time, we also created a Continuous Innovation community over on LinkedIn for members to share interesting articles, innovation job postings, and to provide a place for lively innovation discussion.

Why include marketing insights on a blog about innovation?

Well, two of the key functions of marketing are to understand and communicate with customers, and it is ultimately the successful collaboration of marketers with inventors that creates innovation.

What’s next for Blogging Innovation?

We are still looking for great authors who make a habit of sharing interesting innovation and marketing insights. If you have anyone to recommend (including yourself) to increase the diversity of perspectives, please contact us.

Tomorrow (August 10, 2009) we plan to announce a new monthly special feature that I hope you will find of great value (possibly as a contributor). If you’re not already subscribed by RSS or e-mail, then please do so in order to get our steady stream of innovation and marketing insights.

Finally, I’d like to offer you a sincere thank you to all of you for following and contributing to Blogging Innovation!

Braden Kelley is the editor of Blogging Innovation and founder of Business Strategy Innovation, a consultancy focusing on innovation and marketing strategy. Braden is also @innovate on Twitter.

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