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There was an interesting piece of news last month from a company called Eye-Fi that has come up with technology to enable digital cameras using SD memory cards to transfer photos wirelessly.
The company has engineered a solution that combines 2GB of memory and WiFi in an SD memory card format. No more fumbling for cables. My camera doesn’t use that format, but what a great idea!
I would definitely say this is an innovation, but unfortunately for the company, their shelf life will be short unless they figure out another product to offer. The reason I say this is that their own success will kill them. If they are successful, then all camera manufacturers will build WiFi into their cameras sooner rather than later. If they are not successful, then digital camera manufacturers will integrate WiFi functionality more slowly.
Will this product be a hit? What do you think?
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Braden Kelley is a Social Business Architect and the author of Stoking Your Innovation Bonfire from John Wiley & Sons. Braden is also a popular innovation speaker and trainer, and advises companies on embedding innovation across the organization and how to attract and engage customers, partners, and employees.