Buttoned-up Innovation – Jajah Buttons

by Braden Kelley

Today’s telecommunications world is full of choices. It used to be that if you wanted to call someone, you picked up your landline and made a call. Now you can use a landline, a calling card, a mobile phone, a VOIP phone, Skype, or Jajah. Different options have their own best uses. If I want to dial in to a conference call using a toll-free number, I use my landline. If I want to call a friend long distance within the United States I use my mobile phone on nights/weekends. If I want to call someone internationally I use Jajah or a calling card.

I’ve been using Jajah for some time and I love the simplicity and the rates. I find Jajah more useful than Skype. There is no software or headset to worry about. You just go to the web site, create an account the first time, type in the phone number you are calling and the phone number you would like to use for the call, and then your landline or mobile phone rings and you’re connected.

Now if they could just find a way to route calls to mobile phones so that it was treated as a call within your preferred network – that would be the icing on the cake.

As if Jajah wasn’t a useful enough service already, now I’ve just learned about Jajah Buttons. This new feature enables people to call you at a low cost (possibly even no charge) by clicking on a button in places such as blogs, email signatures, Facebook profiles, MySpace pages, and Web sites.

This could be a very useful way to make it easier for customers, relatives, and friends to call. What do you think?

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Braden KelleyBraden Kelley is a Social Business Architect and the author of Stoking Your Innovation Bonfire from John Wiley & Sons. Braden is also a popular innovation speaker and trainer, and advises companies on embedding innovation across the organization and how to attract and engage customers, partners, and employees.

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