Usually I like to talk about great things that I’ve seen different places, but occasionally a company does something so nonsensical that it deserves special mention.
For this purpose I’ve decided to create my own word in the English language. Here is the word and the definition:
Unnovation (n)- The opposite of innovation.
To go with the word, I’ve created an award that I will bestow upon a deserving winner from time to time called the Unnovation Award. The winner will have done something that violates common sense and the tenets that innovators hold dear. I hope this award will be rarely given.
The winner of the inaugural Unnovation Award is…
Motorola for releasing the Motorola HS850 Bluetooth Headset with a charger with a different device connection than that of any Motorola mobile phone I’ve ever seen (including my Razr). So now I have to carry two chargers in my laptop bag, instead of the logical one that you would expect from a company that designed both products to work together.
Braden Kelley is a Social Business Architect and the author of Stoking Your Innovation Bonfire from John Wiley & Sons. Braden is also a popular innovation speaker and trainer, and advises companies on embedding innovation across the organization and how to attract and engage customers, partners, and employees.