Why your customer-centricity project failed to deliver innovative outcomes

Customer-centricity is an ongoing theme that is central to businesses that are globally leading and relevant. Today, organisations know that consumer needs will effect and drive business strategy. It’s no longer enough to have a great product, you have to understand how that product fits into the lives of your customer. Organisations are investing heavily to innovate their customer experience. ...

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Communications & Innovation: Two Sides of the Same Coin

Innovation does not occur in a vacuum. Nor does it occur when different departments operate within their own silos. For innovation to become a true competitive differentiator, companies need to encourage cross-functional collaboration – bringing together a diversity of the brightest minds across all jobs and grades to co-develop transformative ideas. While a growing number of organizations have designated corporate ...

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If You Are Not Learning, What Are You Doing?

You can’t learn until you acknowledge you don’t understand. No one knows everything. No sense pretending, especially if you want to learn. If you don’t know what you want to learn, any learning will do. If you’re not surprised, the learning could have been deeper. When you learn it won’t work it’s not failure, it’s learning. When assumptions are formalized, ...

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The 5 P’s of Product or Non-Profit Success

You’ve heard about the 4 P’s of Marketing: Product, Price, Promotion and Place (distribution channels) Whether you are an intrapreneur, a technopreneur, a service provider, own and run a private practice, an edupreneur or a social entrepreneur, the success of your product, service or non-profit will depend on your answering the 5Ps: What is the problem you are trying to solve? Start by ...

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The One Thing You Should Never Try To Outrun

Evolution has wired us to run from our fear, but that’s often the last thing you should be doing. According to conservationinstitute.org the 10 fastest animals are the: Peregrine Falcon, Frigate Bird, Sail Fish, Cheetah, Pronghorn Antelope, Blue Wildebeest, Lion, and Thomson’s Gazelle. But what if I were to tell you can outrun any of these animals? Ridiculous, right? Yet, ...

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Four (4) Skills That All Great Innovators Share

I spent the majority of my adult life managing organizations and I always felt enormous pressure to innovate, but whenever I went looking for guidance, what I found was a confused jumble. Disruptive innovation, design thinking, open innovation, lean launchpads and on and on. Unlike marketing or finance, there wasn’t any one clear framework. So I spent nearly a decade ...

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Seven Verbs that Define Innovation Leaders

Leaders of innovation have a bias for action. They get on with things. No matter how well the business is doing they are not content to settle for what has been achieved so far; they are restless to try new initiatives. These seven verbs describe some of their key actions. 1. Focus.  They focus on the long term, on the ...

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The Art of Creative Conversations

We all know that you can’t innovate if you don’t collaborate, yet how do we make the time to have the creative and candid conversations that true collaboration and innovation requires? Conflicting priorities and ever-present digital media distractions constantly compete for our attention. Even when we manage to get everyone in the same room, or on the same line, it ...

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One Trick to Free You From the Past

Breaking free of the past is one of the hardest things to do, but this change in perspective is the key to unlocking the opportunity of the future. The Patterns That Hold Us Hostage We build so much of our view of what’s possible around the past. While we all want to believe we have an open mind to the ...

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