Featured Article

Insights – the Raw Material for Big Ideas

There is actually a front end to the front end of innovation. Before you start ideating, you need a set of really novel strategic insights. These are like the raw material out of which exciting innovation breakthroughs are built.

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How Ad Agencies Can Avoid A Death Spiral

Leo Burnett’s fledgling firm got off to an inauspicious start when it opened in 1935.  With one client account, a staff of eight and a bowl of apples in reception, cynics said that he would soon be selling those apples on the street. Yet, even in the m ...

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Innovation Psychology: Innovation Firing on All Six Senses

A lot goes on in our brain that we are unaware of, but that can impact the success or failure of innovations.  I’ve mentioned before that many of our decisions occur below our awareness, and the risk this poses for consumer research (1).  Perception and ...

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Welcome to the Era of Product Intelligence

While the PR on Big Data suggests that it is the newest and holiest grail for strategists, marketers, product developers, and business decision-makers of all stripes, a new hybrid intelligence is emerging from the smoke and mirrors -- one that may be prove t ...

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Innovators Overcome The Can’ts

Innovators Overcome The Can'tsThere's a vicious, pervasive mentality swirling in corporate America today, and it's limiting innovation, growth and corporate renewal. Many of your fellow employees have been infected by a mental virus, and they aren't even aware that they have it. It's not ...

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Intellectually Compelling and Emotionally Engaging

Intellectually Compelling and Emotionally EngagingNovozymes is an interesting company that puts lots of efforts into building a strong and sustaining innovation culture. I know this from my interactions with the company some years ago and it was also shown, when Frank Hatzack, Head of Innovation Development ...

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Are You Assuming Your Way Out of Business?

What do Sony, Radio Shack and Sears all have in common (besides instant brand recognition)? They’re all losing money, and lots of it. According to a recent Forbes article entitled “Wrong Assumptions Create Lousy Results,” Sony has lost money for ...

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