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Indiana Innovation - Attention from Salesforce and Beyond

Last year's acquisition of Indianapolis' ExactTarget by Salesforce for $2.5 billion helped Indiana get national attention, credibility and capital as becoming a center for innovation.

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Would you like to see the new menu?

Would you like to see the new menu?We're proud to announce the introduction of a new set of menus on Innovation Excellence, designed to better highlight all of the different types of content that we publish (articles, videos, presentations, emails, and more), the innovation research offerings ...

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Marketing’s Holy Grail – Emerging Customer Needs

Marketing’s Holy Grail – Emerging Customer NeedsThe Holy Grail of marketing is to identify emerging customer needs before anyone else and satisfy them to create new markets. It has been a long and fruitless slog as emerging needs have proven themselves elusive. And once candidates are identified, it’s a ...

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Berlin’s Soft Power: leading by innovating (1/2)

rsz_axel-menneking_hub_raum_at_orangefabBerlin is not the German state with the strongest economical power in the country: it may rank in GDP beyond Köln, Munchen, Stuttgart, Hamburg, Frankfurt, and Mainz corresponding states. But everyone who visits Berlin can feel the cultural atmosphere and ...

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Combating the Dark Side of Technology (Part 1)

Combating the Dark Side of Technology (Part 1)My last post on The Dark Side of Technology definitely seems to have hit a responsive chord. Many of us see evidence of this dark side of technology every day in the world around us. But it doesn't have to be that way. The same digital technologies produc ...

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7 Steps to Craft a Compelling Business Model Narrative

Framing the business model needs a compelling story so that it can be quickly and well understood by others. This is absolutely core. So, how do we go about it? We really need to learn how to craft a story, to tell the narrative around why your business ...

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Are we making progress in Open Innovation?

Are we making progress in Open Innovation?I had an interesting session with a group of corporate innovators last week. The topic was open innovation and as we went through the key takeaways and reflections one of the participants stopped up and asked out loud: “The internal issues are the most ...

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Your hosts, Braden Kelley, Julie Anixter and Rowan Gibson, are innovation writers, speakers and strategic advisors to many of the world’s leading companies.

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