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Brand for Something

It’s no longer just enough for brands to use social like as if it’s just another media channel. A brand’s uniqueness, actions, and ideals will be the main differentiator in those that truly make a lasting connection with people.

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When It Comes to Innovation, Spontaneity Beats Structure

Do organizations with formal innovation structures and processes perform better than companies that manage their innovation on a more ad hoc basis? According to a 2012 study by Accenture, the answer is yes. Companies with more formal innovation structures ...

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Change Your Questions, Change the World

In our work at ImagineNation, we have created a new role for managers and leaders who want to be innovative. This is the disruptive provocateur,  someone who courageously questions everything; they use disruptive thought provoking and bold questions to chal ...

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Brand for Something

It’s no longer just enough for brands to use social like as if it's just another media channel. Brands, who maybe flourished during the mass media age behind carefully crafted creative marketing and TV placements, are rapidly discovering that the model doe ...

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How to Make the ‘Fuzzy Front End’ Less Fuzzy

Innovation often appears to be challenging, problematic, and even mysterious. To underscore the vagueness associated with innovation, we are told it begins not with a set of clear actions, but the “fuzzy front end.” The PDMA Glossary for New Product Deve ...

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Applying the 3H Perspective

Having different perspectives and voices will enhance your innovation activities; they provide diversity, stimulus and greater options for you to consider the future innovation journey. How do we set about engaging with all these different voices surrounding ...

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Can Design Innovation Change How We View the World?

Is is possible that everything we design from refrigerators to cars to mobile phones are ultimately shaping the way we see the world? That we are not just building or creating useless things, but are instead being re-framed and learning from our own environ ...

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Your hosts, Braden Kelley, Julie Anixter and Rowan Gibson, are innovation writers, speakers and strategic advisors to many of the world’s leading companies.

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