Companies of all types and sizes must create internal entrepreneurial capabilities in order to stay competitive in an increasingly globalized marketplace where competitors can come from anywhere. Grow From Within is targeted to all those responsible for, or interested in, creating growth and future directions for their organization: internal venture leaders, business development managers, R&D executives, brand/channel managers, and of course the senior executives ultimately accountable for growth.

Grow From Within authors Robert C. Wolcott and Michael J. Lippitz outline different ways leading companies are harnessing internal entrepreneurs and how you can find the right model for your company. There is no one-size-fits-all approach to building entrepreneurial capabilities. Instead, the book explains the four basic models— opportunist, enabler, advocate and producer— around which companies successfully drive new business creation and innovation initiatives more generally. Grow From Within also addresses 12 different ways companies innovate and fits them into a useful design tool called the Innovation Radar for new business creation and/or the transformation of existing businesses.

Available in English, Japanese and simplified Chinese.