Rowan Gibson is widely recognized as one of the world’s foremost thought leaders on business innovation. The media have labeled him “Mr. Innovation”, “the Innovation Grandmaster”, “the W. Edwards Deming of innovation”, and “a guru among the gurus”.
He is the internationally bestselling author of three major books on business strategy and innovation – Rethinking The Future (1996), Innovation to the Core (2008), and The Four Lenses of Innovation (2015) – which have been published to date in 25 languages. His latest book, The Four Lenses of Innovation (Wiley), explains how to dramatically improve a company’s innovation efforts by using a powerful new set of discovery lenses.