I'm Creative Director and Partner of Selling - Outlier Thinking - and professor of Creative Process at ESPM - a brazilian Creative School. I was also the creator of the blog called Nickframe - unfortunately in portuguese - (http://nickframe.blogspot.com) where the proposal was to write down the phrases that accompanied nicknames of my contacts on messenger and propose to interpret them visually to other contacts, but no one knows who is each other. I'm also creator of 5Brand project (http://www.5brand.net/blog) where a simple question makes a big mess in our minds: could you define youself with only 5 brands? Which it does not matter, only the "brand spirit" counts. Which are the 5 Brands That together summarize your personality?