Maxwell Hoffmann is Adobe’s new Product Evangelist for Tech Comm Suite. During his 8 years working for software vendors and over 12 years consulting in XML-based production in the localization industry, he delivered hands-on training to over 1,200 people. Maxwell was product marketing manager for FrameMaker while at Frame Technology.
Maxwell Hoffmann I wrote what I thought was a fairly innocuous blog about how we need to use a different "lens", mindset and word structure while writing content destined for handheld devices. It seems to have touched a nerve. Am waiting for first negative comments. Feel free to share your thoughts, as i will be expanding on this topic at a couple of conferences in Europe later this year:
#ICC12: Resizing Content