Cesar Lastra

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Cesar Lastra
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About Me

Basic Information

About me
Globetrotter with a fresh point of view, Cesar draws his inspiration from 18+ years of cross-cultural FMCG and agency experience in marketing strategy, insights, capability and innovation excellence.

Having started out in U.S. Hispanic advertising with Y&R/The Bravo Group, Cesar has since worked in local, hub and global FMCG roles with Colgate-Palmolive, Coca-Cola and SABMiller based out of Latin American and Europe.

In 2011, Cesar returned to agency life as the full-time Innovation Director for London-based drinks consultancy, Drink Works. While he continues to offer his services to Drink Works, among others, Cesar is also an independent consultant spreading the innovation and capability excellence messages wherever he goes.

Contact Information

City / Town
London
Country
United Kingdom
Website
http://www.drinkworks.co.uk

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