Tag Archives: Twitter

Top 50 Innovation Tweeters

We thought it would be a fun summer activity to pull together a list of the top innovation personalities and information sharers on twitter. We know we follow a lot of great innovation people on twitter (including a lot of the great Innovation Excellence authors) and we are curious to see who you follow or who you think people should investigate to learn more about. Continue reading

Posted in Innovation, Social Media, Top 10 | 1 Comment
Social Soul - An Immersive Digital Experience

Social Soul is an immersive digital experience inspired by the question: how does it feel to be inside someone else’s social media stream? MKG collaborated with artists’ Lauren McCarthy and Kyle McDonald to design an experience that brings to life a user’s Twitter stream in a larger-than-life structure where their social media profile is on display in a 360-degree stream of monitors, mirrors and sound. Continue reading

Posted in Video | 1 Comment
social-media-bad-150x150

A Harvard University study revealed that during self-disclosure on social media, participants activated the Nucleus Accumbens. This region is important in the development of addictions — it lights up when someone takes cocaine or other drugs. Self-disclosure activates the same part of the brain associated with the sensation of pleasure — the same pleasure we get from having sex, eating food, and receiving money. Continue reading

Posted in Health/Healthcare, Social Media | 3 Comments
Does Twitter Help You Understand Customer Needs?

To examine this question, I assumed the perspective of a financial firm trying to get a better handle on the “paying for college” jobs-to-be-done. In aspirational, emotional terms, college continues to be a top goal of parents for their children, and of teenagers as well. In economic terms, colleges have an insatiable appetite for tuition increases. Continue reading

Posted in Finance, Psychology, Social Media, education | 3 Comments
Back End of Innovation Wrapup - Day Three

The third day of the Back End of Innovation (BEI) Conference in Silicon Valley had a great roster of thought leader and innovation practitioner speakers. If you don’t follow me on twitter where I tweet as @innovate then you will have missed my thoughts on what some of the key innovation quotes and observations were from Day Three, so I’ll recollect them here the best that I can. Continue reading

Posted in Innovation, Quotes, Social Media | Leave a comment
Back End of Innovation Wrapup - Day Two

The second day of the Back End of Innovation (BEI) Conference in Silicon Valley had a great roster of thought leader and innovation practitioner speakers. If you don’t follow me on twitter where I tweet as @innovate then you will have missed my thoughts on what some of the key innovation quotes and observations were from Day Two, so I’ll recollect them here the best that I can. Continue reading

Posted in Innovation, Quotes, Social Media | 3 Comments