Tag Archives: Twitter

Top 50 Innovation Tweeters

Okay, let’s all be honest, a lot of us have either been on vacation, are going on vacation, or we’re dreaming of a vacation. As a result we thought we would give people a few more days to submit their Top 50 Innovation Twitter Sharer nominations. So, we’ve extended the deadline to September 7, 2014. Continue reading

Posted in Innovation, News, Social Media | 1 Comment
Top 50 Innovation Tweeters

We thought it would be a fun summer activity to pull together a list of the top innovation personalities and information sharers on twitter. We know we follow a lot of great innovation people on twitter (including a lot of the great Innovation Excellence authors) and we are curious to see who you follow or who you think people should investigate to learn more about. Continue reading

Posted in Innovation, Social Media, Top 10 | 3 Comments
Social Soul - An Immersive Digital Experience

Social Soul is an immersive digital experience inspired by the question: how does it feel to be inside someone else’s social media stream? MKG collaborated with artists’ Lauren McCarthy and Kyle McDonald to design an experience that brings to life a user’s Twitter stream in a larger-than-life structure where their social media profile is on display in a 360-degree stream of monitors, mirrors and sound. Continue reading

Posted in Video | 1 Comment
social-media-bad-150x150

A Harvard University study revealed that during self-disclosure on social media, participants activated the Nucleus Accumbens. This region is important in the development of addictions — it lights up when someone takes cocaine or other drugs. Self-disclosure activates the same part of the brain associated with the sensation of pleasure — the same pleasure we get from having sex, eating food, and receiving money. Continue reading

Posted in Health/Healthcare, Social Media | 3 Comments
Does Twitter Help You Understand Customer Needs?

To examine this question, I assumed the perspective of a financial firm trying to get a better handle on the “paying for college” jobs-to-be-done. In aspirational, emotional terms, college continues to be a top goal of parents for their children, and of teenagers as well. In economic terms, colleges have an insatiable appetite for tuition increases. Continue reading

Posted in Finance, Psychology, Social Media, education | 3 Comments