Tag Archives: Strategy

Game-changing innovations fascinate and inspire innovation leaders, but lower risk, well executed product renovations can contribute considerably to innovation-driven growth. The challenge with short to mid-term renovation projects is the potential for low return on investment. An experience design approach can make renovation relevant and timely. Continue reading

Posted in Consumer Innovation, Innovation, Strategy | Leave a comment

When seeking true breakthrough innovation you are, by definition, working in unknown territory. Your objective is to develop a new business model or transformative new product or service. In this situation, it is better to find out today versus tomorrow that the key, most sensitive levers you are counting on to drive the business case are not valid. Continue reading

Posted in Innovation, Product Innovation, Strategy | Leave a comment

This article is part of a series of posts covering innovation in Indiana.

In the recent months there’s been a lot of buzz around hotel chains adopting proximity technology to enhance their guest experience, whether the technology uses NCF, RFID or BLE.
If, like me, you’ve had your fair share of business travel, you often experience problems. Airline delays. Congested traffic. Key doesn’t work. Room not ready. Long lines. The list goes on. It can be really inconvenient to travel, and the industry is constantly searching for new ways to develop brand loyalty among consumers. Continue reading

Posted in Change, Consumer Innovation, Disruption, Innovation, Product Innovation | Leave a comment
Purposeful Violation of the Prime Directive

In Star Trek, the Prime Directive is the over-arching principle for The United Federation of Planets. The intent of the Prime Directive is to let a sentient species live in accordance with its normal cultural evolution. And the rules are pretty simple – do whatever you want as long as you don’t violate the Prime Directive. Though today’s business environment isn’t Star Trek and none of us work for Star Fleet, there is a Prime Directive of sorts. Continue reading

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Listen, Watch, Ask, and Involve Your Customers

When describing the SIT method, I sometimes say it’s like using the voice of the product. That’s because SIT is based on patterns that are embedded into the products and services you see around you. If products could talk to you, they would describe the five patterns of SIT. But there’s another important voice in business innovation: the voice of the customer. Continue reading

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Culture, or a lack thereof, is one of the reasons why most businesses fail at innovation. Organizations are starved of fresh and promising ideas on a daily basis because they have failed to lay a strong foundation where those ideas can grow, develop, and produce market growth innovation. Continue reading

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Essentials of Innovation, Innovation Structured Repeatable Process Continue reading

Posted in Build Capability, Business Models, Case Study, Experience Innovation, Innovation, Inspiration, Leadership, Management, People & Skills, Processes & Tools, Uncategorized | Leave a comment